A family of plush monsters with an impressive appetite for RFID. Each Hungry has a different personality expressed with its own unique voice. It listens to the secrets whispered to its ear. When its arm is pulled, it plays them back in its own voice. When they are fed to one another, their voices are mixed in a burp-like way. The Hungries represented IDII in the Mattel Summit 2005 (designed with Alexandra Deschamps-Sonsino & Alejandro Zamudio Sánchez)
A Hungry monster can detect when there is another one inside itself, and behave according to that, by inheriting its voice properties. In order to have these recognition abilities each monster has an RFID (Radio Frequency Identification) reader and its own unique RFID tag. Other every day objects tagged with RFID could join the play experience, as the monster recognizes also unfamiliar tags and reacts to them.